Willingness to pay for travel insurance as a risk reduction behavior: health-related risk perception after the outbreak of COVID-19

نویسندگان

چکیده

This study aims to identify the effects of health-related risk perception and sociodemographic characteristics on willingness pay (WTP) for travel insurance as a reduction behavior following outbreak COVID-19. Through application double-bounded dichotomous choice contingent valuation method, this found several determinants price (i.e., toward traveling, about influence COVID-19, past purchase experience, age, education). The mean WTP was estimated be approximately KRW 11,700 (USD 10.23). Several theoretical managerial implications regarding are discussed.

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ژورنال

عنوان ژورنال: Service Business

سال: 2022

ISSN: ['1862-8508', '1862-8516']

DOI: https://doi.org/10.1007/s11628-022-00479-8